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For the second year in a row, GTECH had the opportunity to collaborate with MCH Global to design and build the official website for Icons of Porsche (IOP) 2022 festival held in Dubai Design District. IOP is the Middle East’s premier automotive exhibition, and the festival aimed to showcase the iconic Porsche brand and its heritage. The website played a crucial role in facilitating visitor registration, managing event information, and enhancing the overall user experience.

Icons of Porsche Website Design and Development Case Study
Icons of Porsche Website Design and Development Case Study

Goals and Objectives

  1. Develop a user-friendly website that captures visitor information and issues QR tickets.
  2. Implement an on-site check-in system using QR codes to streamline the entry process.
  3. Provide a comprehensive data collection form to gather in-depth information about visitors, including their ownership of classic Porsche cars.
  4. Increase attendance at the event through effective registration management and timely reminders.
  5. Offer a range of features and functionalities to enhance the user experience, such as agenda planning, venue floor plan, FAQs, sponsors, parking information, and contact details.
Icons of Porsche Website Design and Development Case Study
Icons of Porsche Website Design and Development Case Study

Design and Development Process

  1. Discovery Phase: GTECH worked closely with the IOP team to understand their requirements, target audience, and goals for the festival. This phase involved gathering information about the event, its themes, and the desired features for the website.
  1. User Interface (UI) and User Experience (UX) Design: Our design team created a visually appealing and intuitive user interface to reflect the spirit of the Icons of Porsche festival. The design incorporated sleek and modern elements, aligning with the brand’s image. Wireframes and prototypes were developed to ensure optimal user experience across devices.
  1. Front-end and Back-end Development: GTECH’s development team utilized cutting-edge technologies to build a responsive website that worked seamlessly on desktops, tablets, and mobile devices. The front-end development involved implementing the brand design elements, optimizing performance, and ensuring accessibility. The back-end development focused on building a robust system to handle user registration, ticketing, and data management.
  1. Visitor Registration System: The website featured a visitor registration system that allowed users to provide their details, including name, phone number, and email address. Upon successful registration, users received an email with their system-generated password to log into the application. This login provided access to their DTCM integration, SMS and other features.
  1. On-site Check-in System: GTECH implemented an on-site check-in system that scanned QR codes on users’ tickets. This streamlined the entry process, reducing waiting times and improving overall efficiency.
  1. Comprehensive Data Collection Form: A strategically designed data collection form was integrated into the registration process. This form captured in-depth information about visitors, enabling the client to identify existing Porsche owners and invite them to exhibit their classic cars at the festival.
  1. Registration Management: To maximize attendance, GTECH opened registration two months in advance and sent timely reminders closer to the event date. Additionally, newsletters, SMS messages and QR codes were sent to exhibitors, simplifying their check-in process.
  1. Event Features and Information: The website provided an extensive range of features to enhance the user experience. 
Icons of Porsche Website Design and Development Case Study
Icons of Porsche Website Design and Development Case Study

Results and Impact

The collaboration resulted in a successful website for the 2022 festival, achieving the following outcomes:

  1. Increased Attendance: The user-friendly registration system and proactive communication strategy contributed to a significant increase in attendance. Approximately 15,000 people attended the two-day festival, more than twice the previous year’s turnout.
  1. Enhanced User Experience: The website’s intuitive design, comprehensive features, and easy access to event information improved the overall user experience. Visitors could plan their agenda, navigate the venue, and find answers to their questions effortlessly.
  1. Efficient Check-in Process: The implementation of QR code-based check-in streamlined the entry process, reducing waiting times and enhancing overall operational efficiency.
  1. Data Collection and Exhibitor Engagement: The data collection form allowed the client to gather valuable information about visitors, identify classic Porsche owners, and invite them to exhibit their cars. This facilitated greater engagement between exhibitors and the festival.
  1. Client Satisfaction: Icons of Porsche expressed satisfaction with the website’s performance and the successful execution of the desired features. The website effectively supported their goals for the event and contributed to its success.
Icons of Porsche Website Design and Development Case Study
Icons of Porsche Website Design and Development Case Study

Future Enhancements

To continue the growth and success of the Icons of Porsche festival, future enhancements to the website could include:

  1. Integration of Social Media: Incorporating social media feeds and sharing buttons to enable users to engage with the event online and share their experiences.
  1. Live Streaming and Virtual Participation: Offering live streaming options and virtual participation for those unable to attend physically, expanding the festival’s reach and engagement.
  1. Personalized Recommendations: Utilizing visitor data to provide personalized recommendations for events, sessions, or exhibitors based on attendees’ interests and preferences.
  1. Interactive Maps: Developing interactive maps to help visitors explore the venue and locate specific exhibitors, sessions, or activities.
Icons of Porsche Website Design and Development Case Study
Icons of Porsche Website Design and Development Case Study


In conclusion, GTECH successfully designed and developed the Icons of Porsche website, delivering a user-friendly platform that facilitated registration, improved attendee management, and enhanced the overall visitor experience. The website’s comprehensive features, seamless check-in system, and efficient data collection contributed to the success of the 2022 festival and set the stage for future editions of Icons of Porsche.